That Coffee Roasters: Coffee Cups: Does It Matter to Your Business Where You Present Your Brews?

jueves, 21 de junio de 2018

Coffee Cups: Does It Matter to Your Business Where You Present Your Brews?

Believe it or not, cups matter when it comes to brews.

Did you know that cups make about one-third of the impression on coffee purchases? And they are part of the reason why some brands are incredibly successful at what they do. That’s right, we know you’re thinking about a particularly recognizable cup. It’s no wonder why that particular brand hails the trophy of being the most recognizable coffee brand cup in the world. But, why does this happen? Why coffee cups matter so much? It’s time to learn the science of presenting your brews.

Breaking into the coffee business

While it’s true that most people consume coffee for the flavor, we can’t deny the fact that more and more people are focused on one thing, and one thing only: the looks. Coffee ceased to be just a drink, and it turned into an experience, much like traditional coffee making in Ethiopia is. It’s something encompassing elements that draw people into the habit, and with a good reason.

These are the things that are considered to be the factors that play a decisive role in coffee drinking nowadays:

Flavor.
Presentation.
Location or ambiance.

While it seems kind of strange to mention these three, they’re the holy grail of coffee services across the world. That’s why coffee shops are so comfortable, and they immediately generate a recognition towards the caffeinated beverage. And the flavor is something particular that depends on every business and what they love to offer. But the thing that doesn’t change, and that will forever remain as the base for this concoction, is the cups or the presentation as a whole.

Why do coffee cups matter?

Cups matter for a variety of reasons: they are the first look at the dash of caffeine that your consumers are drinking. The cups are an important vessel, as they concentrate the flavor, create a steady heat protection source (because they’re ceramic or glass for that exact reason) and ensure that the beverage stays at the perfect temperature for commensals.

Not just that, as the color and texture of the cup create a whole experience for those getting them. White cups focus on the richness of the color within it and create the more traditional coffee cups that everyone knows. The glass cups are perfect for brews that are layered, where you can watch the colors separated within the brew, making them a visually appealing spectacle. Black cups often focus the mind of the person into the flavors, as the darkness of the overall presentation dims the look of the brew and creates a more palatable experience. And colored cups? Perfect to showcase varieties of flavors and the personality of the shop.

Sizes matter too: smaller cups are for long servings, where you’ll be refilling cup after cup, or just as a digestive like many cultures use it. These presentations can cash in a lot, as they require several cups and are often used in meetings and the like, creating a relaxing and casual environment.

Medium cups? Servings that are perfect for a snack in the afternoon. A good alternative to make your brews match a variety of sweet and savory choices, making a convo that generates money in coffee shops.

Large cups... well, these are for the daring coffee lovers, that need a huge kick of energy. These servings are usually just one cup, but they are perfect for students and office workers that need a little pick-me-up, and these are frequent consumers, so expect frequent purchases.

Do you see how coffee cups, paired with the right brew, can make your business grow? Select the best cup for you and make sure to explore the variety of flavors that That Coffee Roasters can offer you as a provider. We make sure to give you the best solutions when it comes to roasted coffee, especially made for you. Contact us!