Gourmet Coffee: Understanding the Trend Taking the World by Storm

Gourmet coffee tips that you need for your life, to understand the trade.

Ever wondered why all of a sudden, gourmet coffee became a thing? Well, first of all, it’s all been happening behind closed doors, and while you might not have noticed, this trend has been going for a few decades now. This trend is making a significant dent in more traditional business while creating a newly discovered experience for coffee lovers across the world. And the best part? This gourmet coffee experience it’s not just a simple thing, and today you’ll learn a bit about it.

Why is gourmet coffee a trend?

Gourmet coffee is not something entirely new. The blossoming of it as a trend, however, it’s not an occurrence of chance. With the universal belief that the flavor variations have an additional cost, more and more coffee producers have been cultivating unique coffee breeds, using innovative (and traditional yet unconventional methods) to produce a different flavor. All of these things created a unique situation for coffee stores: they had more to offer, but they had to make it attractive.

That’s when it turned into the modern phenomenon it is right now: coffee shops stopped being just convenient places to visit. The owners are rarely the old guy from the corner, they’re new investors, with wanderlust over flavors, which want their local people to experience the taste of the world. With a modern take on a traditional situation, baristas and investors have allied to create the blossoming market that it is nowadays. And there’s a good reason why you should be worried if you don’t have gourmet coffee in your menu: coffee stores are no longer the ugly duckling either.

They have evolved into places of gathering, of experiencing and innovating, and that goes well with the pockets of the new caffeine addicted buyers. To appeal to them, you have to offer something new and better, and what’s better than gourmet? That experience, along with a flavor they can quickly identify as unique. And with the boost of international traveling (and fair trade commerce!), the options are as extensive as you can imagine. That created the perfect simmering pot for gourmet coffee to blossom.

Should you be on the lookout for gourmet coffee? Yes, absolutely! It’s no longer something limited to people with a large checkbook. The competition is intense, and many coffee shops take on gourmet options that are budget-friendly, making it something that any business can do. With a small investment, you can be right up that alley in no time! And the best part? You’ll make a lot because you’ll be catering to one of the most purchase-friendly sectors of the population.  

Want gourmet coffee for your business? Then you’re in the right place: That Coffee Roasters can provide you with incredible flavors in the coffee world, created just for you. With unique blends and selected producers, we make sure to create mixes that can be easily identifiable, as well as unique enough to fill in that extra gourmet soft spot that all coffee lovers have. More than a roaster, we provide you with business experience. Contact us to get the additional information you need for your store to have a coffee experience like no other.

Nearly every city has a specialty coffee shop, where gourmet coffee is the star.

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That Coffee Roasters

Phone Number: (305) 821-8811

2697 W. 76 Street, Hialeah, Florida 33016

Facebook: That Coffee Roasters

Instagram: thatcoffeeroasters

Documentaries to Learn All About Coffee

Coffee's world is more complex than you think.

If we had to encapsulate all that coffee is in one single film, one of two things would happen: either we would have to leave too many things out, or the final result would be longer than the entirety of the Lord of the Rings trilogy + deleted scenes + commentaries. You know what? Let’s add a little bit of Gone with the wind to that formula. Mmm, yes, that seems about right. Coffee is both a personal and a cultural experience, so there are simply just too many stories, too many dreams, to tell them all in one place. Fortunately, it doesn’t have to be like that. These filmmakers have taken the job to tell the story of this charming beverage one film at a time. Today we’ve seized the opportunity to bring the best documentaries about coffee to the table.

Black Gold (2006)

Directed by Marc and Nick Francis, this feature-length documentary takes an in-depth look at the world of coffee production and trade. It follows the story of coffee farmers in Ethiopia, where they talk about their lives, pray for better prices, and explain that they may have to stop producing coffee because it doesn’t pay well.

On the other hand, a stark contrast is made with sights of the coffee scene in first world countries. Even though social critic is fairly clear in this documentary, the film doesn’t get too political and lets the audience draw its own conclusions. It’s a very intimate look into the world of coffee production in rural societies and leaves you wanting to learn more and more about how there’s still so much room to improve that industry.

Aroma of Heaven (2014)

A documentary about coffee production in Indonesia, Aroma of Heaven tells the story of a world that’s 300 years old. Traditional farmers, leaders, intellectuals, men, and women, all come together to think and talk about the rich culture of Indonesian coffee. On its website, this documentary is described: “more than just describing the origin of the flavor of coffee, more than just trends and lifestyle of coffee drinking, Biji Kopi Indonesia is an utterly engaging documentary film that poses the provocative question: how well do we know the coffee that we consume every day?”

A small and very curious crew, directed by Budi Kurniawan, took the job of exploring the country to understand their coffee origins. Tradition, culture, arts, faith, and indigenous beliefs contributed to Indonesia's coffee history.

A Film about Coffee (2014)

A Film About Coffee follows the production of coffee from farms in Honduras and Rwanda until its global consumption. Listening to farmers, buyers, roasters, and baristas about the crop’s economic and environmental implications both locally and abroad, the narrative travels to coffee shops in Tokyo, Portland, Seattle, San Francisco, and New York, with stops in between. Dropping in on artisanal cafes to investigate how each prepares its own unique cup, this film opens a window into the little-understood world of specialty coffee.

The Coffee Man (2016)

The Coffee Man explores the extraordinary world of specialty coffee and the lengths one man will go to for finding his coffee nirvana. The journey follows the story of Sasa, an immigrant from war-torn Bosnia who found international acclaim of a different kind when he first moved to Australia in 1996, by representing his new country at the 2000 Sydney Olympics. Meeting heroes, such as Cathy Freeman, gave Sasa a taste of victory that would live with him until 15 years later, when he outclassed competitors from 52 countries to win 2015 World Barista Championship (WBC) title in Seattle.

The Coffee Man takes the viewer from the farm to the cup of coffee and the dizzying heights of international competition. An event where Sasa will win at any cost, even if that requires smuggling Australian milk through US customs to attain the perfect flavor profile.

To date, The Coffee Man has screened in over 200 venues in 40+ countries and has been translated into 11 languages. It’s a different film from the more traditional ones we’ve seen on this list. So will you give them a go? Let us know in the comments what you thought and stick with us for more content!

Learn all there is to know and appreciate the art of coffee production.

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That Coffee Roasters

Phone Number: (305) 821-8811

2697 W. 76 Street, Hialeah, Florida 33016

Facebook: That Coffee Roasters

Instagram: thatcoffeeroasters

What Makes Colombian Coffee So Famous?

Colombian soils are perfect for coffee's production.

Colombia produces 12% of coffee consumed worldwide. It’s only surpassed by Brazil and Vietnam, which are the countries with the largest coffee production. Their beans are virtually everywhere, and it’s rare to find someone who hasn’t heard that Colombian coffee is one of the best on the planet. But what makes it so unique? It wins competitions and is famous for its high-quality virtues. Besides, the Coffee Triangle in Colombia is a declared World Heritage Site.

There has to be something magical about it because it has seriously conquered the hearts of coffee lovers around the world, even the pickiest ones. The secret to understanding why Colombia makes such a good coffee is in its climate conditions and its cultivation soils. What you need to know is really simple: the higher the elevation where coffee is grown, the better the coffee bean tastes.

Colombian Arabica is well-known for its mild but rich aroma and its unique flavor. That’s because it's grown at an altitude of 1,200 to 1,800 meters above sea level, in rich volcanic soils. These lands in which it’s planted are frost-free and receive around 80 inches of rain a year. All those climate conditions meet in Colombia’s Coffee Cultural Landscape, which spans from Caldas to Risaralda, and Antioquia’s, Cali’s and Boyaca’s regions.

But that’s not all there is to it. Colombia does not only have one single good climate to grow coffee but many. Coffee is also produced in lower altitudes and warmer zones, as it happens in Santa Marta’s Sierra Nevada and Santander. As a result of these conditions, final products have lower acidity and a fuller body. In the southern regions of Narino, Cauca, Huila and the south of Tolima, beans grow at higher altitudes and closer to the Equator, giving them higher acidity and a sweet flavor.

So if we had to use a word to define Colombian coffee's culture, it would be "variety". And it’s quite amazing to get that many flavors and scents with one single species of coffee bean. All Colombian beans are 100% arabica, everyone’s favorite, which is another reason why it’s so well beloved. Arabica’s varieties cultivated in Colombia are Typica, Comun, Bourbon, Caturra, Colombia, and Maragogipe.

And the way those beans are harvested and processed also makes a significant impact on products' final quality. Colombians carefully pick fully ripe cherries instead of pulling all the strip of coffee cherries in one go. Impressively, they do all of this by hand, one by one. It doesn’t end there because after harvest is picked, farmers separate good beans from defective ones.

Then, coffee is processed with a method called “wet beneficio,” which includes depulping, fermentation, washing, and drying of coffee beans. After that, coffee beans will be classified by size and density, and they’ll be packed and sold.

A lot of what makes Colombian coffee special is the passion and hard work of farmers who are behind its production. They examine all coffee trees every 10 days and can harvest up to 90 kilograms of ripe red cherries a day. Truly a hard day’s work, but totally worth it! At That Coffee Roasters, we’re absolutely proud of our heritage, and we love to share the magic of Colombian Arabica beans with everyone! If you liked this article, subscribe to our blog and follow us on our social media to keep spreading the gospel on Colombian coffee to all Americans.

Passion and art have always characterized coffee farmers' work in Colombia.

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That Coffee Roasters

Phone Number: (305) 821-8811

2697 W. 76 Street, Hialeah, Florida 33016

Facebook: That Coffee Roasters

Instagram: thatcoffeeroasters

Kenya: Specialty Sourcing of Coffee

Kenya has the most balanced and complex taste of all coffees out there.

Coffee can be perceived differently depending on the purposes it is used for. Daily consumers see it as a specialty product of interest whereas sellers take advantage of it for business. Kenyan manufacturers and farmers truly value coffee above all: for them, it’s a job, and a life sustain. The passion and effort they put can be seen in the annual exports of coffee. Keep reading to discover what makes this coffee so good.

Lands of Kenya

Kenya highlands are characteristic because of its acidic soil, the perfect amount of sunlight and rainfall that maintain coffee plants in optimal conditions. Kenyan coffee has some similarities with the “Colombian mild” type because of the higher altitudes where the fruit is grown. There’s a strong theory that states coffee could have been brought from Ethiopia (one of the sources coffee is believed to come from), but it wasn’t until 1893 that coffee trees were cultivated near Nairobi.

Kenyan coffee

Coffee beans grown in Kenya are known for its intense flavor, strong but pleasant aroma with notes of cocoa and sweetness. Tasting notes of this coffee are indicative of its intense presence, featuring winey richness and a dry aftertaste (much like Ethiopian coffee).

The balance of flavor of a good Kenyan coffee can be noticed. There are some notes of lemon or even pepper in it, which stay after tasting it. Overall, the taste is excellent in all senses, but not everyone is used to the tasting tones at first.

Starbucks is the main buyer of Kenyan coffee products. Curiously, the beans are roasted weeks and even months before being sold and shipped, which leads to some misconceptions around the ratings of coffee.

That Coffee Roasters share the same passion as Kenya’s farmers in the sourcing and production of the best coffee. They know how much value these beans hold, making their roasts more valuable in return. Contact them and get a taste of the best roasted coffee, directly from Kenya!

Kenyan coffee can be found at high altitudes, their constitution and shape are characteristic of East Africa climates.

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That Coffee Roasters

Phone Number: (305) 821-8811

2697 W. 76 Street, Hialeah, Florida 33016

Facebook: That Coffee Roasters

Instagram: thatcoffeeroasters