Coffee Industry Trends for 2018

Experts expect the coffee industry to keep growing.

As January hits us with its chilly weather, here at That Coffee Roasters, we are doing everything we can to keep our cups of coffee warm and cozy. Let temperatures drop and join us instead at exploring what this 2018 might bring for the coffee industry. What trends will we see? What changes are coming to the market? We might get some clues about it thanks to the coffee festivals that were celebrated last year.

We’re specifically speaking about World of Coffee 2017, which was celebrated in Budapest last year. At the coffee-specialty website The Perfect Daily Grind, they interviewed owners, roasters, manufacturers, competitors and coffee associations to find out more about where they believe our beloved drink is headed this 2018. Here’s what we can learn from what they had to say.

Coffee industry will keep on growing

Even though the last few years, we’ve seen how successful third wave coffee has become, experts were expecting the trend to slow down and the market’s growth to eventually flatten. However, that never happened. More and more consumers are getting into the world of specialty coffee and this allows the industry to keep on growing and specializing itself. Micro-roasteries, and cafes will continue to open in diverse places. Soon enough, Middle Eastern and Eastern Europe countries will be joining the wagon in full force.

Diversified coffee shop offerings

It seems like our beloved coffee shops’ menus will be expanding on this 2018. Some experts predict an increase in coffee shop diversification that will go beyond their regular desserts. Products like beer, wine and cheese are proving to be an interesting alternative to accompany our favorite coffee. This can result in the possibility of reaching new and wider audiences, which means a new opportunity for commercial growth.

New year, new preferences, new coffee

As coffee starts to reach new audiences, baristas will start getting more creative in what they offer. Cold brews, for example, are getting increasingly popular, especially among people who are not regular coffee drinkers. Since cold brew is sweeter in taste and allows a wide variety of recipes, it’s perfect for non-coffee-lovers demographics. Younger drinkers will be especially attracted by the new combinations we might taste this year.

We’ll probably be seeing a greater demand on sweet coffees over acidic ones. Sweet notes are the new trend and we’ll have to see if the industry is up to meet the market’s new demands.

Producers are getting the hang on alternative processing methods

Producing countries are expanding their array of processing methods like never before. Some of these include raised beds, honey processing, natural processing and lactic fermentation. Embracing diversity means that we might see a larger variety and options in the market. Buyers and consumers are asking for it, so farmers are providing it! However, many of these new processing trends are expensive and they might leave poorer farmers behind, as producers with resources will exploit them.

Brewers are focusing on water

Although technology is also taking center-stage with new and more precise machinery that expands options for baristas, coffee professionals are also inspecting the benefits and uses that water can add to the brew. Water components can have a very strong effect on our coffee’s taste, more than people would expect. Aspects like temperature and purity matter on all beverages. Water can affect performance, and the lifespan of coffee makers as well. It even seems that products like “third-wave water” are making their way into the community, so expect to hear more from it.

What would you like the coffee industry to put an eye on this 2018? What else would you like to see in your favorite cafés and roasters? Tell us all about it on our social media and stay updated to see where is coffee taking us for the next 12 months!

What do you want to see in the coffee industry?

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That Coffee Roasters

Phone Number: (305) 821-8811

2697 W. 76 Street, Hialeah, Florida 33016

Facebook: That Coffee Roasters

Instagram: thatcoffeeroasters

How Coffee Houses and Coffee Roasters Can Work Together

As a roaster, you need to ask yourself: who is going to buy your coffee?

Just like the rest of the coffee industry, roasters ultimately work for one customer: the final consumer. If people don’t like the coffee they’re drinking, then they will not buy it from cafés and stores to which roasters are selling it to. This sounds fairly simple, but it’s actually not. Coffee has such a huge range of varieties that, if consumers and café owners don’t know what to expect, they might think that roasters have been selling them a bad product.

Because let’s face it: some coffees are not bad but just different. Some are more acidic and less sweet. Some are more floral and less earthy. It’s completely normal. Flavors depend on both coffee's origins and on which roasting method was used. However, consumers might be used to consuming mainstream types of coffee, so they might not buy exotic varieties. In those cases, café owners might complain to roasters for producing coffees that nobody seems to like.

Roasters can learn a lot about consumers from their clients. They can tell them which coffees are selling better and why, because roasters don’t really get to see the final product. It’s up to baristas and regular consumers to brew it. And if it’s not brewed correctly, then the results can be a bit disappointing. So by having a clear communication with café owners, roasters can learn things like:

• Who consumes their products.
• How educated they are about coffee.
• Which are their favorite flavors and how consistent they are with their preferences.
• What equipment and methods baristas use to brew it.

Does this mean that if you’re a roaster, you should leave specialty coffee roasting behind in favor of a mainstream production? Absolutely not! That’s still an extra value you can give to café owners and baristas. You can, very kindly, educate them about how different coffees taste better when using specific brewing methods and you can teach them how to sell each type of roasting and coffee. Sometimes, the problem isn’t that people don’t want to try something different, it’s that you haven’t sold that new product to them appropriately.

Besides, it could be a great marketing opportunity both for roasters and coffee houses. If you’re a roaster, you can work together with café's owners to organize workshops or live demonstrations in which you can teach your consumers all there is to know about coffee and how to identify and appreciate their different properties. You’ll give an extra value to your clients, and at the same time, you’ll be attracting new people and businesses to your brand.  

Every step in the coffee’s production process has its very own requirements and working styles. At That Coffee Roasters, we know how to seize every one of them to bring the best out of every bean. We want to have a great relationship with our customers so we can keep growing each day and continue to spread our love for the best drink that’s ever existed!

Be receptive to feedback.

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That Coffee Roasters

Phone Number: (305) 821-8811

2697 W. 76 Street, Hialeah, Florida 33016

Facebook: That Coffee Roasters

Instagram: thatcoffeeroasters

Before You Die: The Bucket List for Coffee Addicts

Pack your bags and go on an adventure!

If you only had one wish before leaving this world, what would you ask for? Would it be more time to share with your loved ones? Would it be one final good meal? Would it be one last glorious, sublime, perfect cup of your favorite coffee?... No. That’s too much, right? Yeah, we wouldn’t do that. Of course not. We enjoy coffee, but even we have boundaries. We’re not addicts. And anyway, there are more important things... isn't it?

Who are we kidding? We would totally do that. But, hey, don’t judge us! Napoleon Bonaparte was known for asking a spoonful of coffee on his deathbed, so we wouldn’t be the first ones to do it. We’re not totalitarian conquerors, we know, but we can love caffeine just the same. Actually, why not start our coffee bucket list today and tell the world just how much we love coffee? All we need is to define where to go first. What are those once-in-a-lifetime moments that every coffee lover must live? Well, we’ve gathered here the ones we believe you shouldn’t miss so buckle up and let’s go on an adventure!

6. Go back to where it all started and witness Ethiopia’s coffee ceremony

Considered to be our favorite drink’s birthplace, Ethiopia has enchanted the whole world with its beautiful and exotic coffee culture. History and spirituality fuse in this wonderful ceremony, that’s usually performed as a social activity for friends and visitors. It takes from 2 to 3 hours to finish, and it’s usually done by the women of the house. It involves a whole process of preparing raw coffee beans and brewing them into finished cups of coffee.

Ethiopian coffee ceremony has a strong connection with Islam. Each cup that results from this ritual is said to transform the spirit and be a blessing for those who drink it. With incense burning to ward off evil spirits and roasted coffee's aromas invading the atmosphere, this Ethiopian tradition is truly a sight to witness. Connect with the most powerful part of your spirit and take a trip through the amazing coffee culture from the place where it originated first.

5. Live the energy of Vienna’s famous coffee houses

UNESCO named them "World’s Intangible Heritage" in 2011, and it’s not hard to see why. Austrians are truly proud of their coffee culture. Ancient coffeehouses thrive on Vienna's streets, standing as little relics inside of which you can enjoy the best of the Austrian capital’s coffee. What makes them so special though? Their history, of course. You won’t find a stronger coffeehouse culture as you will in Vienna. They helped to shape Viennese’s social practices and rituals. They were also the scenario where many poets and artists found inspiration and wrote the best of their work.

Austrian writer, Stefan Zweig, described them like this: " ...actually a sort of democratic club, open to everyone for the price of a cheap cup of coffee, where every guest can sit for hours with this little offering, to talk, write, play cards, receive post, and above all consume an unlimited number of newspapers and journals." If your bohemian soul cries for a place where you can sit for hours, watching people pass by and thinking about life, what are you waiting for? Vienna’s coffeehouses are all you need and more!

4. Go to a World Latte Art Championship

If you believe nothing can compare to the sweet flavors of a cup of latte in the middle of the afternoon, then probably you’re also a fan of latte art. Attending to a World Latte Art Championship will be a heaven-like experience that you won’t forget anytime soon. Watch the best baristas and coffee lovers create beautiful works of art made of milk, cream, and espresso. This year’s competition was held in Budapest. Are you ready to pack your bags and follow these artists wherever they go next year?

3. Take a coffee bath on a Japanese spa

If you thought our previous coffee wishes were a little bit too extreme, how do you feel about actually bathing in coffee? It’s possible to do it in a Japanese spa called Hakone Kowakien Yunessun, located about an hour and a half from Tokyo. You can find among its services a possibility to bath in wine, tea, and other types of liquids. Their coffee bath is made of low heat Nel Drip style brewed coffee, and they assure it has “recharging, relaxing, skin beautifying effects.” But, oh well, now that we think about it, Japanese have a very curious coffee culture, with cat cafés in which you can pet felines while enjoying your cup of coffee. There’s something for every taste in the land of the rising sun.

2. Fall in love with true espresso shots on the streets of Rome

There are very few people as passionate about their coffee culture as Italians are about theirs. You can't blame them. They’re the creators of a beverage that has conquered the entire world: the espresso. That robust and contrasting shot that’s bound wake you up and improve your day right from the first sip. If you want to live an authentic Italian experience, don’t ask for anything that isn’t pure espresso outside of breakfast time, and don’t forget to take an Italian coffee tour. Antico Caffè Greco is a must, for example. Writers and composers like Goethe, Wagner, and Byron were regulars there. It has existed since 1760!

1. Feel the passion of coffee production in Colombia’s Coffee Triangle

We owe Colombia some of the best coffee in the whole world. Want to learn how it’s produced and processed? Then you definitely shouldn’t miss the chance of visiting the famous Colombia’s Coffee Triangle. Named a "World’s Heritage Site" by UNESCO, this territory is home to a huge part of Colombian coffee production. It covers a large mountainous region in the departments of Caldas, Quindio, and Risaralda. Because of its climate conditions, altitude, and soils, it’s a perfect landscape to harvest some of the most delicious coffee beans. It’s full of passionate people whose entire lives revolve around coffee. There are great hosts for tourists and many hostels and inns where you can enjoy a personal experience with coffee.

We bet that knowing Colombia’s Coffee Triangle could signify a fantastic experience for anyone who wants to live coffee as something more than just a beverage you drink to stop you from dozing off. Besides, this place is also the home of That Coffee Roasters’ founders and workers! We’ll always be proud of our origins!

Visit some of the coffee world's most iconic places! 

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That Coffee Roasters

Phone Number: (305) 821-8811

2697 W. 76 Street, Hialeah, Florida 33016

Facebook: That Coffee Roasters

Instagram: thatcoffeeroasters

I’ll Have It Cold: The Best Ways To Prepare Cold-Brewed Coffee

Don't let winter stop you from trying these fantastic recipes!

Before we start today’s article, let us ask you a question: is iced coffee the same thing as a cold-brewed coffee? If your answer is yes, then keep reading! You’re about to be surprised by how different making cold-brewed coffee can be. If your answer is no, then you’re definitely one of us!  Stick with us if you love your coffee cold and rich in flavors. We’re here to explore the best recipes to make cold-brewed coffee right at home.

First, let’s clarify a little bit why both types are different. Basically, iced coffee is coffee that was brewed hot and was cooled afterward, either by letting it sit in the fridge for a while or by adding ice to the beverage. If you’ve read our articles before, you know that coffee tastes exceptionally better when it’s drunk fresh and just-brewed. That's because it gets stale very fast. So when you have iced coffee, your drink is bound to be more acidic. It will also get watered down quite rapidly if you used ice.

However, when we talk about cold-brewed coffee, we’re referring to coffee that was cooled up before it was brewed. You can do this by keeping your coffee grounds at lower temperatures by soaking it in water. When they’re cold enough, you can just simply prepare your beverage, and you’ll find that the final result will be a richer coffee whose flavors will be deliciously enhanced.  Let’s look at some of them and try with different recipes!

Classic cold-brewed coffee

This one will be the basis of all other recipes. There are many ways to make cold-brewed coffee at home, so you can always try different alternatives to see which one gives you better results. One thing you will need is extra coarse coffee grounds (the fresher they’ve been roasted, the better). If you don’t have a cold-brewing machine, then a French press will suit you just fine. Soak ⅔ cups of coffee in three cups of water for 12 hours. Then simply use the plunger to push all grounds to the bottom, and that’s it! When you serve it, remember to dilute it using a 1:1 coffee and water ratio.

Cocobrew

Finding anything more refreshing than coconut water is hard. That makes it perfect to try with a cold-brewed coffee recipe. Just mix your cold-brewed coffee with a double amount of coconut water, drop in a few ice cubes, and stir. Coconut with coffee might sound like an odd combination, but it tastes delicious when your coffee is cold. The decidedly sweet and smooth character of cold-brewed coffee is a perfect foundation for coconut to expand upon.

Vanilla almond swirl

If you’re all for sweet beverages, then this one’s definitely worth trying. All you need is almond milk, 2-3 drops of vanilla extract, a pinch of cinnamon, and ice. Mix it all with 50-100 ml of cold-brewed coffee. You’ll find a source of the most delicious aromas! Sprinkle cinnamon on the top but remember not to add too much of anything. The cold-brewed coffee is still your main ingredient.

Cold-brewed mocha

Some of us can’t help adding chocolate to almost everything we consume, and with a good dark roast, the temptation to prepare a cold-brewed mocha is just too irresistible to let it pass. All you’ll need is ½ cup of cacao grounds, 3 cups of water, and ¼ cup of coarse ground coffee. Combine all ingredients and let it sit overnight. Strain and serve over ice. To make it even sweeter, add milk or cream!

Which one of these recipes are you going to try? Experiment with different ingredients to bring all refreshing and flavorful qualities of cold-brewed coffees! Pick among our dark roasts’ selection and let your creativity run wild. Let us know how it went! Follow us on our social media to find new recipes and ways to enjoy coffee!

Invite your friends over and make some recipes together!

Source: Homegrounds and Taza Chocolate

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That Coffee Roasters

Phone Number: (305) 821-8811

2697 W. 76 Street, Hialeah, Florida 33016

Facebook: That Coffee Roasters

Instagram: thatcoffeeroasters

More Coffee Words: From Acidity to Smokey

Expand your vocabulary about coffee with the following list of words.

When it's about drinking coffee, one cup seems as it is not enough. Same happens with knowledge: we love to discover and investigate things we are passionate about, that's the beauty behind curiosity. As the phrase says “the more, the merrier,” we bring you the second segment of coffee words to feed your cravings for coffee!

If you feel like having a good cup of coffee while reading, you can always contact That Coffee Roasters to get the best specialty products in the market. Now that we've offered you what you need, we can resume our task at hand: the widening of your knowledge in coffee along with the following words.

Acidity: One of the main indicators of coffee, usually attained to a strong beverage. Acidity, along with characteristics like body and flavor, defines what professional tasters can evaluate from a specific batch of coffee. Acidity is also referred to the pH present in the drink.

Aged coffee: Just like the name says, this is coffee that's left in warehouses, sometimes by mistake or deliberately. The effects of leaving coffee to “age” are in the reduction of acidity and an increase of body. Some coffee industries do a process that sorts of accelerates aging to obtain batches of this aged coffee.

Aquapulp: A procedure that removes the mucilage (fruit pulp of coffee) from coffee beans by scrubbing them in machines.

Batch: Term referred to quantities (from small to large) of coffee that undergo specific procedures.

Bird-friendly: Term referred to coffee grown under a shade canopy. Shade canopies are perfect supply habitats for Migrating songbirds in Central America, which earned this concept of growing coffee as “bird-friendly.”

Coffee blends: A term used when two or more single-origin coffees are mixed.

Kopi Luwak: Also known as civet coffee, refers to a different coffee that is partially digested and defecated by the Indonesian civet cat. This coffee is processed afterwards and its flavor lacks the acidity of the standard coffee.

In Parchment: Used to describe wet-processed coffee that is shipped with the parchment (dry) skin still adhering to the beans. Before the roasting process, the parchment is removed.

Machine drying: A drying method that is trying to replace sun drying and works with rotating drums or cascading silos. Machine drying can be either superior or inferior to sun drying, as it depends on drying temperature, maintenance of the equipment, weather conditions, and other factors.

Roast date: A print label that includes the roast date on bags of coffee. Generally, the ground rule is that coffee beans shouldn't be sold if they have more than a week after being roasted.

Seasonal coffee: Related to the different times of the year where coffee beans are ripening, in different regions. As the name suggests, they are often limited to certain seasons in the market.

Slow dripper: Devices imported from Japan that feature a glass sphere and tubes used to make coffee with cold water in a 12-hour period. This is a method attained to cold brews, so it shouldn't be confused with iced coffee.

Smokey: One of the characteristics of taste in coffee. After going for an espresso roast (dark roast), the beans are exposed to some smoke in the process. This is absorbed by the beans and when finally brewed it adds this smokey and burnt character to the drink.

After learning so many new words about the coffee world, doesn't it feel like you can go out and just share that knowledge? That's what we want to see in you; the driving energy to spread the coffee word.

There's no doubt you want a second round of a good coffee right now. So why not order some? Like we said, That Coffee Roasters should be your trusted choice. If you don't believe it, you can ask them for a free sample! Then you'll understand what we were talking about.

Now that you're filled with these words of wisdom, why not spread the word? Let others know and discover just how deep the world of coffee really is.

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That Coffee Roasters

Phone Number: (305) 821-8811

2697 W. 76 Street, Hialeah, Florida 33016

Facebook: That Coffee Roasters

Instagram: thatcoffeeroasters