Mostrando entradas con la etiqueta Books. Mostrar todas las entradas
Mostrando entradas con la etiqueta Books. Mostrar todas las entradas

jueves, 21 de septiembre de 2017

5 Books about Coffee You Should Read

Between the pages of these books, you will be able to discover insight about coffee.


Knowledge is hidden between the pages of books. Despite the growing amount of users turning their heads towards virtual research, books are still ahead in providing necessary information. Curiously enough, every professional in the coffee field did its reading back then in order to become the experts they are today.
We know books are not for everyone, as less than half the US population enjoys immersing in literature for leisure. Are you one of those who happens to love literature and coffee as much as we do? Then you came to the perfect spot. Today, we’ll bring you some coffee books you’ll definitely read with your favorite hot (or cold) brewed beverage!
1.- The Professional Barista’s Handbook by Scott Rao (2008)
For those who seek for the knowledge required to become excellent baristas, this is the ultimate choice. Scott Rao features some efficient and precise tools and advice in brewing matters, added to very fast and useful methods to make a wonderful drink.
The Professional Barista’s Handbook is a must-have for those willing to hone their barista’s skills. As a matter of fact, the author wrote this book in an attempt to cover the needs required to make great coffee. Grow professionally through this excellent book!

2.- God in a Cup by Michaele Weissman
Who else could frame coffee better than a journalist seeking for knowledge? Michaele Weissman wrote this book that unravels most of the features that characterize the “Third Wave” of coffee. Weissman focuses on three specialty coffee gurus who seek for the perfect cup.
God in a Cup is more like an adventurous experience, just like Quixote’s quest, the book seeks for answers and meaning behind this beverage of millennia. Grab yourself one copy of this book; you’ll treasure it the same way you do with the coffee you love.

3.- The World Atlas of Coffee by James Hoffman
This book is a jewel for readers who want to learn about coffee throughout the world. Featuring famous sources like Colombia, Kenya, and Brazil, you’ll find much detailed information about each coffee-growing regions and their background. The book is perfect for those who’re just getting started in this world.
James Hoffman will connect you with each of those places, showing you marvelous images about coffee that soothe the mind. Get engaged and learn with his tutorials on how to brew properly and discover how fair-trade of the coffee industry works.

4.- Coffee: A Dark History by Antony Wild
For those who’d rather get a glimpse of the history of the black beverage, this book will perfectly suit their taste. Coffee: A Dark History breaks down the origins and background of coffee. Antony Wild argues that coffee influenced the British Empire’s economy, being one of the pillars of its growth.
If you’re looking for a different perspective of the facts and information about coffee, then you’ve found the perfect choice. See the dark side of this beverage and discover things you won’t find anywhere else.

5.- The Coffee Roaster’s Companion by Scott Rao
And yet again, another excellent book written by Scott Rao. As the title says, this book is perfectly fit for coffee roasters who either seek to review their own procedures or just want to discover some insight about coffee. The author is very insistent in asking their readers to avoid “cherry-picking” chapters of the book and doing the whole reading.
Professionals often have their bookshelves filled with complex books and hard-to-read sheets filled with necessary roasting data. This book offers an easy path to present information in an accessible way. Apply the information and advice this book seeks to provide, and your processes at work will be improved.
Did you find these books useful? The options range from basic knowledge to more complex, specialized books. Pick the one that suits your tastes and expand your knowledge about this magnificent drink!
We know knowledge means nothing without technique and practice, which is why we recommend That Coffee Roasters as your trusted choice when buying. They’ve been in business for several decades, making their coffee products of excellent quality. Give them a call and ask for the best beans of the industry.

Most of these books have historical facts and interesting information for you to learn about.




Phone Number: (305) 821-8811

lunes, 18 de septiembre de 2017

Tutor your Customers the Art of Coffee

If you instruct your customers about the art of making coffee, they will definitely return for more.


Cafés are a place for relaxation, calmness, and reading. People often seek these places to disconnect from their routine, and as they take a sip of their favorite coffee, peace fills their minds. But there’s something that coffee lovers crave from this particular spot, more than having their loved beverage; they want to see their curiosity fulfilled about coffee.
Many of your customers seek for that piece of knowledge that will get them more into this wondrous world of coffee. But how do you teach and instruct your customers about it? The answer is very simple; you have to provide them with the resources to satisfy their curiosity.

Books

Written contents are, if not the best sources of information, one of the most reliable ways to provide information. Coffee books are filled with countless facts, historical resources and images that will educate any reader on the matter. There’s nothing more rewarding than reading a book that’s filled with all you need to know about the drink you love.

Printed material

Printed material filled with infographics or just information about coffee beans is the easiest way to engage with customers. Images create a positive impact on anyone who’s enjoying their cup of coffee, further turning your place into a positive attraction to those who enjoy a fast reading.

Personal reach

Have a member of your personnel to reach out to your customers and tutor them about this art. Most curious customers enjoy a nice, short conversation about the preparation, brewing, and roasting of coffee. But don’t just reach for any client, keep an eye on those who seem interested and would actively exchange words with your professionals.
Coffee places shouldn’t be just a shop to buy-and-go. If you’re the owner of a café and wish to improve the quality of your service, then adding these will do the job. Don’t forget that happy customers make loyal clients, and there’s nothing wrong with having loyalty when selling.
We know how much you enjoy when your café is full with happy customers, this is more valuable than just selling to earn. Why not give those clients the best products in the market? That Coffee Roasters have the answer for that. Their coffee products cover the quota of excellence and quality in a cup. Contact them and order only the best!

The more your clients visit your place, the smarter they'll become in the process of brewing coffee.




Phone Number: (305) 821-8811

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