That Coffee Roasters: Things Your Coffee Shop Can Do Better this 2018

viernes, 29 de diciembre de 2017

Things Your Coffee Shop Can Do Better this 2018

Be sure to set realistic goals.

It’s finally that time of the year when we make wish lists hopefully expecting that this time we’ll be able to accomplish at least some of them in 2018. It’s not that simple, sadly. Life gets in the way, and then life gets in the way again, and then life gets in the way some more until you realize it’s December and your list remains mostly unchecked. Many times, this happens because we set unrealistic goals according to our circumstances. So whether you’re making a personal or a professional list, be honest with yourself before anything else. If you’re a coffee shop owner or worker, then we’re right here to back you up and give you some achievable ideas of how your coffee business can improve and grow this 2018.

Invest in automated systems

Having an automated inventory system can save you a lot of time, which is a good thing because time is money. Keep track of how often you need to replenish your stock (like coffee beans, cups, syrups, sugar and more), so you can use this data to invest in a program that can reorder supplies automatically. If you understand your ordering habits, you can save money by reducing how often you purchase less popular items and instead focus on buying the most-used products in cost-saving quantities.

In general, technology can be a great ally. Baristas and cashiers can save a lot of time if you offer them an updated Point of Sale. It can also help you keep track of inventory and save you up to 10% simply by reducing theft and order errors.

Encourage last-minute purchases

Take a look at how businesses like Starbucks always invest in their exhibitions. You can earn a lot of money if you encourage the desire to acquire more products when people are about to pay. Invest in good design and merchandising so you can offer a top-notch product. Exhibitions are great because they usually sell by themselves, as you don’t need any sellers to stand at the point of purchase. You can ally with other brands or make a brand of your own. What’s a better way to promote your business than to sell merch that portrays your colors and logo? But remember, just like we said, watch out for good design and quality.

Improve your social media strategies

Coffee shops are as social as the very social media platforms can be in 2018, and even more, because you get the benefit of the face-to-face interaction. That means that your café can exploit all the advantages of a good social media marketing strategy. If you’ve created an experience that's worth sharing, then all you need to do is encourage consumers to share it all across their social media profiles. This way, you’ll start communicating an identity that feels alive, real, and humanized. If people happen to catch some of that up on Instagram, they’ll be instantly tempted to visit you!

Customers are your best marketing allies

This is especially true when we’re talking about coffee shops. This 2018, don’t forget your customers! Ask for their opinion on new items to be added to the menu or listen to what they have to say about their favorite and least favorite beverages and meals. Make sure to provide a good service, because most people visiting coffee shops for the first time have actually done it motivated by a close friend’s recommendation. You can even bribe them a little by giving them a free treat if they bring a friend to your cafe for the first time. Read your reviews and pay attention to what they’re saying about you on social media. Make them part of the experience!

There’s so much more you can do this 2018 to make your coffee shop’s experience truly unforgettable! Have you thought about your goals for this new year to come? Follow That Coffee Roasters on social media to learn more about how we can work together to give the best of the coffee world to our clients!